First impressions are everything. A Dealer’s online presence can be a determining factor for whether a customer comes into the dealership to purchase or service a vehicle. The Dealer Digital Evaluation (DDE) program assists dealerships in measuring their entire digital presence through the eyes of a consumer. The DDE considers more than ninety (90) online data points along today’s consumer research arc that increase website traffic and conversions.
Digital 360 Dashboard
Presenting an integrated view of each dealership’s digital presence and process pulling in third party data, such as Mystery Shopping and ELMS.
Providing a snapshot of a dealership’s standing on leading online review sites by review count, star rating and distribution of reviews across review sites, as well as comparing the dealership’s online reputation to that of competitive brand dealerships within the same marketplace.
A 24/7 online resource with training materials and best practices guides hosted in a secure responsive web portal for dealers to address areas of opportunity identified in the DDE.