Parts & Service Dealer SEM Program

Consumers are increasingly relying on Search for Parts & Service information and decisions. Search engine marketing (SEM) should be a key component of a dealership’s digital parts and service marketing strategy. Display and video advertising packages can also help a dealer’s website attract more consumers in your market.

The Toyota Parts & Service Dealer SEM Program includes several provider options to manage a dealer’s digital marketing efforts. Each provider package includes a recommended minimum keyword list and bidding strategy to optimize Dealer search performance.

Program Benefits

  • Custom advertising plans including SEM, Display/Pay-per-click and Video tailored to dealers’ specific fixed operations needs
  • Cost efficient advertising rates available for program enrollees
  • Simple and flexible enrollment process with choice of vetted certified advertising providers
  • Block competitors and independent shops from search results page, driving more traffic to dealers
  • Advertising dollars go further with National marketing alignment
  • Access reporting suite and monthly benchmark reports
  • Receive the latest in advertising techniques and technologies
  • Increase click traffic to website, leading to potential increased appointments and revenue

Participating Providers

DOM360 offers a complete turnkey fixed ops solution. Our Google AdWords certified specialists put your brand where customers spend the most time online. We combine your paid search ads with over 15 landing pages to create a user-friendly experience that boosts form submissions, service appointments and phone calls. Features include automatic specials creation through Toyota TOOMS integration plus real-time reporting so you can monitor and track your ROI. Get started today at
DealerOn has been providing Fixed Ops Digital Marketing solutions to Toyota dealers for over 5 years, with our guarantee we will deliver more calls, service appointments, leads, and RO’s per advertising dollar than any alternative in our space. We provide complete transparency via Google Analytics and Adwords reporting for every dollar spent and lead/phone call delivered. We can market into your existing customer base via Google Customer Match and Facebook Advertising to maximize retention and conquest other Toyota owners in your marketplace.
Search Optics offers an integrated digital marketing platform that not only generates highly qualified leads for your parts and services departments, but also creates awareness and frequency for your entire business. Our team of the industry’s most Google-certified professionals actively manage and continually optimize your SEM campaigns, so you’ll reach more vehicle owners and earn more repeat parts and service customers. In fact, Search Optics was recently recognized for its excellence in mobile-first marketing with the Google Mobile Champion Award. With our team’s expertise in paid search and mobile, we’re able to create the most effective ads at the lowest cost-per-lead, thus boosting your fixed ops business.
We Are Automotive. With over a decade of automotive experience, DealerFire’s extremely hands-on approach to fixed operations marketing starts with intuitive, cutting-edge search engine advertising and is enhanced with personalized content development. We’re a partner, not a vendor. Get started by emailing
Dealer Inspire, powered by Launch Digital Marketing, has over 180 Google Certifications. Launch was born a SEO and SEM company and has a team of experts focused on maximizing campaigns dollars and ROI. Aside from managing Fuel, our intelligent bidding software system, our strategists pride themselves on ideation and strategy. Many of the folks that will be working on the accounts have retail experience and a true understanding of your business. With this knowledge and expertise, we will stop at nothing to ensure your campaigns are a success. advertising is a leading digital advertising solution for the automotive industry. It allows you to automatically connect your parts and service offerings with your most likely customers, track and monitor ROI in real-time across your various departments, and execute any strategy, at scale, adapting as the situation requires. For Toyota dealers who seek the most efficient way to unlimit their online parts and service opportunity, no other solution comes close.
Dealer eProcess is the industry leader in parts and service digital marketing. For years, we've helped Service Managers drive more traffic to their service lanes by targeting customers at the exact moment they go online to search for a dealer who can service their vehicle. This targeted approach helps us generate more ROs and Upsell opportunities for our dealers' service departments, which leads to more revenue and greater profits.

Frequently Asked Questions

The Purposed of the Toyota Parts & Service Dealer SEM Program is to help increase traffic to dealership websites, service drives, and ultimately higher dealer revenue and profits. The program also aims to help dealers' conquest consumer market share away from the aftermarket and independent shops.
When you enroll in the program, you are entering into a 30-day agreement with the provider you have chosen, meaning you are in a month-to-month contract with the provider.
Please contact the TDDS Help Desk at 1-888-511-8904 or to cancel services with your provider. Please note that normal billing rules will apply for all cancellations:
  • If you notify the TDDS Help Desk from the 1st-10th of the month, you will receive services and will be billed through the end of the same month.
  • If you notify the TDDS Help Desk from the 11th – 31st of the month, you will receive services and be billed through the end of the following month.
All dealers will have access to reporting in Toyota DWA by logging into ELMS as well as individual dealer reports distributed to Regions. All Digital Advertising Providers will offer monthly reporting direct to dealers.
Reports will provide Impressions, Clicks, Click through Rate, Cost per Click, Total and Unique Website Visits, Phone Leads, Form Submissions, Bounce Rate, and other like metrics.
All dealers will be billed via their monthly Parts Statement.
A shared monthly cost between Toyota and the Dealers enrolled in the optional program to support the management of Toyota Parts & Service Dealer SEM Program. Fee includes services for program management, provider oversight, program strategy alignment and compliance, as well as reporting and optimization.