One-stop web-based reporting tool allows you to access your digital performance metrics to make better business decisions for your dealership.


Enterprise Lead Management System provides access to all your lead activity including the following:
  • Lead disposition data
  • Dealer website analytics
  • Benchmarking against other user groups (district, TDA, region and nation)
  • Close Rate reporting
  • Mystery shop results
  • Lead list report
  • Dealer gained sales
  • Competitive lost sales

Dealer Website Analytics (DWA)

Compare your dealership website performance against others in your region and nation. Now available through
  • Visits
  • Unique visitors
  • Time spent on site
  • Average page views
  • Bounce rate
  • Traffic sources
  • Conversion rate
  • Lead form submissions

Reputation Management & Social Media will collect several key metrics including:
  • Reputation rating(s)
  • Review counts
  • Comment counts
  • Facebook page likes
  • Facebook item likes
  • Facebook item shares
  • Twitter retweets
  • Twitter followers
  • Total reach
  • Opens
  • Clicks

Dealer Digital Evaluation

The evaluation focuses on four main digital categories: