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Synergize

Synergize is immersed in the ever-evolving Paid Search Landscape to ensure we are driving innovation for our clients. Thanks to our buying power in the market, we have exceptional support from our vendors and access to first to market opportunities.

With extensive cross-tier automotive experience across New Car, Parts & Service and Ecommerce Strategy, our priority is to drive the strongest ROI for our clients. Ownership of all three tiers will allow for consistent monitoring of keyword delineation to ensure we’re driving cost-efficiencies for our clients. We will monitor performance through customized dashboards tailored for each dealership, based on their goals and priorities.

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Ecommerce Support

Set up & Rollout Period

  • Link dealer parts feed into Google Ads:
  • Shopping Campaign Build:
    • Client to approve Shopping Strategy or provide feedback/comments for modification

Account Management

  • Create campaign strategy based on defined campaign objectives and goals
  • Budget and Bid Management
  • Shopping Campaign Analysis and recommendations
  • Monthly Reporting
  • Requests for any additional Shopping services will be scoped outside of this SO

Campaign Development

The team will use search keyword tools and market research to identify, recommend, develop, manage, and maintain your search campaigns, ad groups and keyword list. They will then utilize your current website to develop strategic ad copy that is designed with a strong call-to-action to engage the searcher and drive results.

From an ecommerce perspective, we will work with you to build a bespoke keyword list based on your product priorities and inventory. We will help you define a ROAS goal that aligns with your business needs.

Campaign Reporting

Synergize creates real-time custom dashboards within 30 days of the campaigns launch so our clients are able to see their campaign performance at any time. In addition to this, we also conduct a monthly reporting meeting to walk your team through the results and discuss upcoming initiatives.

Thought Leadership

Search is constantly evolving, and we understand the importance of staying ahead-of-the-curve in order to drive the best performance. Synergize consistently provides POV and recommendations based on current industry trends, including technology, emerging media, and practice areas that are relevant to your business